Meet the passionate team behind Australia's trusted vinyl flooring resource
Vinyl Flooring Australia began in 2024 with a simple mission: to cut through the noise and provide Australian homeowners with honest, practical advice about vinyl flooring. We noticed that finding unbiased information about flooring options was surprisingly difficult. Most resources were either manufacturer-sponsored content pushing specific products, or generic articles that didn't address the unique challenges of Australian homes and climates.
Our founding team came together through a shared passion for home improvement and a frustration with the lack of quality flooring information available to Australian consumers. Between us, we've installed vinyl flooring in over fifty homes across Sydney, Melbourne, Brisbane, and Perth. We've worked with everything from budget-friendly sheet vinyl in rental properties to premium SPC planks in luxury renovations. This hands-on experience forms the foundation of everything we write and recommend.
What sets us apart is our commitment to practical, tested advice. When we recommend a product, it's because we've seen it perform in real Australian homes. We understand the challenges of our climate—the intense summer heat that can cause lesser products to expand, the humidity of coastal regions, and the temperature swings that test dimensional stability. We've learned which underlayments work best on concrete slabs, which click-lock systems hold up to heavy foot traffic, and which wear layers truly resist the scratches from active pets and children.
We believe every Australian homeowner deserves access to clear, honest information about flooring options. Our mission is to demystify vinyl flooring by providing comprehensive guides, unbiased product comparisons, and practical installation advice. We don't accept payment from manufacturers for product placements, and we clearly disclose our affiliate relationships. When we recommend a product, it's because we genuinely believe it offers value—not because we're being paid to promote it.
Our team spends countless hours researching products, reading customer reviews, and testing flooring in our own homes. We attend industry trade shows, speak with installers and retailers, and stay current with the latest innovations in LVP, LVT, SPC, and WPC technologies. This dedication ensures that the advice we provide is always accurate, up-to-date, and relevant to Australian conditions.
Founder & Lead Researcher
Installation Expert
Product Analyst
Honesty First: We never compromise our integrity for affiliate commissions. If a product isn't worth recommending, we won't recommend it—regardless of how much we could earn. Our readers trust us because we tell the truth, even when it's not what manufacturers want to hear.
Practical Focus: Academic knowledge is valuable, but we prioritise practical, actionable advice. Every guide we write is designed to help you make real decisions and complete actual projects. We include specific product names, price ranges, and step-by-step instructions because that's what you actually need.
Australian Context: International flooring advice often doesn't apply to Australian conditions. Our content is written specifically for Australian homes, addressing local climate challenges, Australian building standards, and products available through Australian retailers.
Continuous Learning: The flooring industry evolves constantly, with new technologies and products emerging regularly. We commit to ongoing education, updating our guides as new information becomes available, and always striving to improve the quality of our content.
We love hearing from our readers. Whether you have a question about a specific product, need advice for your flooring project, or want to share your own experience, we're here to help. Visit our contact page to get in touch with our team.